Personal Care

Primally Pure

Tallow-based natural deodorant with minimal ingredients, made by hand in small batches.

Native

Aluminum-free natural deodorant with a simple ingredient list and coconut-derived formula.

Procter & Gamble

Mass-market antiperspirant deodorant with aluminum compounds and synthetic fragrance.

Dr. Bronner's

Certified organic, fair-trade castile soap that's concentrated and versatile.

Everist

Waterless, sulfate-free body wash concentrate in aluminum tubes. No synthetic fragrance, no parabens.

CeraVe

Dermatologist-recommended body wash with ceramides and hyaluronic acid, but contains SLS and synthetic fragrance.

Unilever

Best-selling moisturizing body wash with Dove's signature formula.

Kirk's

Alternative product: Similar organic castile formula without essential oils reduces allergen risk.

Dr. Bronner's

Plant-based castile bar soap made with regenerative organic certified oils for face and body cleansing.

Bite

Alternative product: Similar clean ingredients with plastic-free packaging and travel convenience.

Hello

Alternative product: Clean formula with fluoride option and effective whitening from coconut oil.

Dr. Bronner's

Alternative product: Organic, plant-based formula with minimal ingredients and certified organic oils.

Vanicream

Alternative product: No fragrance or dyes, gentler for sensitive scalps with minimal ingredients.

Dr. Bronner's

Alternative product: Organic, minimal ingredients with no synthetic preservatives or surfactants.

SheaMoisture

Alternative product: Natural plant-based soap with traditional ingredients and lower pH.

Beekman 1802

Alternative product: Simple ingredient list with natural moisturizers and no synthetic detergents or preservatives.

Dr. Bronner's

Organic fluoride-free toothpaste made with coconut flour, organic coconut oil, and pure essential oils.

Boka

Alternative product: Uses biomimetic hydroxyapatite to strengthen enamel while whitening naturally.

Dr. Bronner's

Alternative product: Plant-based formula with minimal ingredients and organic certifications.

Dr. Bronner's

Natural toothpaste made with organic coconut flour and fair trade ingredients, free from fluoride and synthetic foaming agents.

Innersense

Alternative product: Plant-based formula with organic ingredients and natural preservation system.

Weleda

Alternative product: Plant-based formula with organic ingredients and minimal processing.

Pharmaceutical Specialties

Alternative product: Dermatologist-developed formula free from most common skin irritants and sensitizers.

Vanicream

Alternative product: Free from common irritants including sulfates, fragrance, and dyes with dermatologist formulation.

Attitude

Alternative product: EWG verified formula with hypoallergenic ingredients and biodegradable surfactants.

Weleda

Alternative product: Certified natural cosmetics with biodegradable surfactants from plant sources.

Vanicream

Alternative product: Specifically formulated for sensitive skin without common irritants like dyes and preservatives.

Bite

Alternative product: Similar clean ingredients with lower packaging waste and travel convenience.

CeraVe

Alternative product: Cream-based formula with ceramides and no sulfates for gentler cleansing.

Everyone

Alternative product: Plant-based formula with organic ingredients and natural fragrance from essential oils.

Weleda

Alternative product: Natural formula with organic ingredients and plant-based preservatives.

Seen

A fragrance-free, sulfate-free shampoo formulated by dermatologists to be non-comedogenic and suitable for sensitive skin.

Kirk's

Alternative product: Simple coconut oil base with minimal processing and no synthetic additives.

Hello

Alternative product: Uses naturally derived ingredients and avoids SLS while still providing effective whitening.

Acure

Alternative product: Certified organic ingredients with transparent labeling and no synthetic fragrance.

Tom's of Maine

Alternative product: More widely available natural option with similar ingredient philosophy.

Tom's of Maine

Alternative product: SLS-free formula with natural silica for gentle whitening without harsh chemicals.

La Roche-Posay

A gentle foaming cleanser formulated for sensitive and oily skin types with thermal spring water and mild surfactants.

Native

A sulfate-free 2-in-1 shampoo and conditioner with coconut oil and shea butter for cleansing and moisturizing hair.

Native

A sulfate-free 2-in-1 shampoo and conditioner with coconut oil and shea butter.

Tom's of Maine

Alternative product: Uses natural ingredients with better transparency and no synthetic detergents.

Aveeno

A gentle, fragrance-free body wash formulated with triple oat blend for sensitive and dry skin relief.

Dove

A moisturizing soap bar marketed as gentle and unscented for sensitive skin.

Colgate

Whitening toothpaste that uses hydrogen peroxide to remove surface stains and whiten teeth.